Hi Paul,
I hope you are well mate.
Prezzybox have not, nor have any immediate plans to introduce Google Checkout. However, we'll monitor the situation and potentially will introduce it later on this year. To be honest, this will be primarly based on market forces (if the market dictates then we'll most likely have to do it).
So, bearing that in mind, I've answered your questions below...
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1. Have any merchants calculated pre & post free period how much money they would save, if any?
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No. I think this is a difficult one - especially when you consider that you get 10x Adwords spend free transactions. I think with Google Checkout you pay a % of the transaction. Currently with a lot of PSP's (Payment Service Providers) you pay Xp per transaction. This could increase/decrease the cost in relation to your current cost significantly dependent on your ABV.
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2. How reliable is it / will it be to existing method?
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At the minute there's apparently a few teething problems (with it not recognising some UK address's). I would assume long term it will be as reliable as the current method merchants employ.
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3. What are the advantages a merchant sees with Google Checkout over others?
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The major advantage is the obvious brand awareness, which will potentially help to drive sales and ease any security issues the consuer may have. Another advantage is that the consumer only has to register once - as opposed to having to register with multiple merchants - and therefore internet shopping may be simpler.
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4. What are the disadvantages a merchant sees with Google Checkout over others?
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Apparently the merchant does not have acccess to the customers details once they have purchased. Not only could this create problems when actually delivering the product/liasing with the customer, but also negates any future marketing potential with that particular customer.
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5. Do any merchants have a fear that their natural listings will be lowered if they don't incorporate Google Checkout?
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In a word Yes. This is probably my biggest concern and one of the primary considerations for actually introducing Google Checkout. A large percentage of our traffic comes from google. I'd suggest this is similar for a number of merchants. So, if we were to be 'penalised' for not incorporating Google Checkout with regards to our natural listings then this would be very detrimental to our business.
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6. Will the Google Checkout logo attached to advert increase or decrease CTR (click thru rate) and will this increase CR (conversion rate) or just increase ad spend?
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I would say potentially yes.
If a user is a complete beginner then they may attribute more credibility/security to a website who is using the Google Checkout as it is a household name, whereas Prezzybox (for example) is not as recognised.
If a user is a seasoned internet shopper then they may prefer to use websites who have incorporated Google Checkout as it will (potentially) be quicker for them to do their shopping as they only need to log in to the one checkout (albeit everytime they visit a different shop).
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7. Are merchants inclined to change their checkout procedures for the sake it being Google. In other words .. If It Ain't Broken Why Fix It?
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Not initially, but if market forces dictate then we may need to, yes.
Thats it mate. As I say, we don't currently work with Google Checkout so some of the information may be incorrect, but this is my understanding of it...
Zak.