Re: When is brand name bidding worthwhile?
no worries Dan - just covering all of the bases. Some of it was really basic, or based on bad management of the campaign, but that happens way too often, especially with budgets being mismanaged (how many successful programs do we see close because the budget was fixed by an uninformed offline marketing department?). As I said above, it's surprising how many merchants don't use Google to block off TMs. If there weren't any muppets in this game you'd have nothing to blog about would you?
Yeah I should be going to Manchester, though I do have a really busy couple of weeks at the end of September so I'll have to keep an ey on the finances. Got the summit, Y Design Awards, AF and god knows what else all at the same time.
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