Re: When is brand name bidding worthwhile?
Quote:
Originally Posted by morleymouse
Hi J,
Re: competators ads and geenric appeal - if your client has the TM these dont really apply, the brand temr should contain only ads you allow.
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I'm not sure that's correct.
On Yahoo you can bid on trademarks if you are a reseller, information site or competitive comparison site.
MSN allow resellers/affiliates too and from 10th September will no longer maintain a list of owner approved advertisers.
Then there's the problem of sites that look like resellers but aren't really. I'm sure they can be removed by the trademark owner but that site or another always seem to come back pretty quick.
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