[Grounded Vertigo]

I definitely agree in the social networking world that you have to adopt soft techniques. To do anything else is going to get people's backs up as more and more are seeing websites such as Facebook as something private where they get to "socialise" with their friends.

Having said that I think Facebook apps could be our winning tools. I know Steve from Affilistore has created his own app which has pride of place on my profile and I'm also planning something myself (once I get my head around the programming...)