[hpops]

Originally Posted by Shane gotta love that quality score.. reckon it's named that as the guys at G sat down and said how can we increase revenue.. some nuclear fusion expert said oooo I know.. let's charge more for popular keywords and thinly disguise it as relevancy score .. someone must have just said "OMG that's QUALITY !!".. let's call it the "Quality Score" ... then they all fell down laughing.. grabbed another handfull of columbian marching powder from the fruit bowl and partied the night away on their diamond studded segways

Brilliant!
Quality score actually does have some good effects as well - a lot of MFA sites were knocked out - and that does benefit the wider online marketing community. Having said that the implementation has been appaling at every stage and some legitimate relevant campaigns get incinerated for no good reason