[Frostie]

Lets be honest, everyone had the chance to vote and used their votes as they saw fit.

I was personally surprised by 2 of the awards however I do think this is the best way and only fair way, to run an awards ceremony, and not to go down to a judging panel. From memory Wickes were in the same category as Next, and I truely expected them to be the winners. Just goes to show, never count your chickens before they hatch.

Most of the other awards didn't surprise me at all. I think AWin summed it up when they scooped the award for Publishers Choice when they said that everyone involved in the industry has helped to make it what it is.

Instead of reflecting, those that didn't win should be looking forward canvassing ideas so they are in the running again next year. Instead of sitting back, asking questions and complaining (yes I heard a few) about who won what, channel that energy into improving a brand/service. Then in the next 12 months, this industry will come on leaps and bounds.