[Firuze]

Originally Posted by drivetowin But does anyone actually look at the ads on Facebook - I'm sure I read a report from somewhere in the last couple of weeks (can't find it now) which said Facebook had the worst conversion rate of any online ad medium.

This conflict situation make me think that search media and social media are different segments. It is very tricky to convince or make people click on any ad or application while they are not looking for anything. Even though the ads fit their demographics or personal choices or interests, people are ignoring these ads. People are joning these networks for fun or getting socialize. It is in a way, a place for human ego. So this situaiton seems like making the bubble effect.