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1. What are the problems with voucher / discount codes?
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Biggest problem... the fact that a number of affiliates, some quite sizeable, literally got away with using iframes, 1x1 iframes and forced clicks for such a long time. Now whilst networks tidied things up as did the affiliates concerned when it was eventually outted - not one network made any attempt (as far as I
am aware) to emphasise their position on what is and isn't acceptable where iframes/forced clicks are concerned.
No email, no links on their CMS, no clarification, nothing... what kind of message does that send out to affiliates?
I don't think forcing a customer to click a link to find a code (often which doesn't exist) is acceptable. Will networks stamp that out... not if some affiates are shifting whatever million pounds of sales there are.
When I were a lad, the whole point of affiliate marketing was to earn the sale by pre-selling to the visitor and it was then their decision to click... now it seems perfectly valid to tell a visitor "well there might be something valid if you click here, but then again there might not"! That can't be right? Can it?
Jason