[DioBach]

Originally Posted by monty Could someone possibly explian this one to me, I've heard the phrase many a time, butwhat is meant by Link Bait? [Most of the stuff I put online is on a community basis of it being useful unique content, so I usually just leave it alone and it sorts itself out, any earning a bonus!] Thanks in advance.

What you're already doing by providing relevant and original content is what Matt Cutts would describe as the perfect sort of link bait. That's great, but many use link bait in a more aggressive means, anything from attacking another site or company to providing viral content that potentially would get linked to from all sorts of other sites. This could potentially be dangerous as if you're successful, you could get a load of back links from irrelevant or bad sites.