Yahoo and MSN, are they worth the effort?
Hi just wondered what your opinions were on Yahoo and MSN and how they rate in terms of traffic in comparison to Adwords. I have accounts on both of them but to be honest have never been able to really get a campaign up and runing properly due to the painfully slow 'Editorial Review' process they seem to have.
One site i run sells ladies thongs and out of about 120 keywords i submitted to Yahoo for review, the one keyword they 'failed' to even bother review was 'thongs' What good is that ? and it took about 5 days for them to review the others. If i had been running a short promotion, say over a weekend it would have been finished before the review had taken place!
I have also had top 5 organic positions for several of my keywords on both Yahoo and MSN through SEO and the traffic from them has been negligible.
Do you see decent trafic from them using PPC? and do you think i should give them another chance? Yahoo sent me an email yesterday saying 'We want you back' and offering me a £60 voucher (of course i have to deposit an equal amount with them first ) , what do you reckon ?
Thanks in advance
Graham
|