NMA's 1/8th page ad in the aff marketing section is over £1500 for 12 issues which is why their
AM advertisers are the networks and I feel it's a publication that couldn't really attract or accommodate the small scale publisher affiliate wishing to learn how to monetise their own work. I would hope that any UK affiliate mag would address that gap. I'm sure the OP remembers e-consultancy's survey twelve months ago when 49% of all respondents had made £500 or less in the year and at the other end 34 respondents made over £750k. That's a broad audience to address but like the forum I'm sure it would be possible.
Subs x 12 printed issues could include URL listing in a subscribers directory at the end of each issue perhaps - a few hundred on each page? Link off the publication's website from a subscribers directory? Simple & cheap but might get a more enduring interest from the affiliates if you offer subs like that along with the revenue it coud generate through the corporate 1/xth page ads
Would it be the equivalent of the guest blogosphere but in print? The time is probably just right but even if it isn't then it is still something that someone should have run with by now imho. So what if it starts life looking like a parish newsletter and doesn't have wide distribution in its print version? I'm of the old school. I like something printed to read on the train/plane/with breakfast but I hope that a project such as this wouldn't price itself beyond a point that most affiliates could justify. If it did then an online only subscription could be run at a vastly reduced cost but is that just reinventing the wheel because you would end up trying to replicate much of what a4u and the blogosphere already does pretty well.
To get a print magazine going would probably involve calling in of lots of favours just to bring decent writers onboard to start with and not only from companies that the publishers are already involved with. From an affiliate perspective I'd like to see content like
Business pages with an overview of recent news from the main verticals and regarding tax, compliance, legislation etc relevant to UK affiliates
Profiles of new networks and merchants (the ad-cherching content)
Guest columns from some of the established affiliates who already post here/blog
Postbag - Questions and Answers, Confessions of affiliate / merchant mistakes etc
Articles in each issue relating to ongoing themes or recent hot-topics and aimed separately at the newbie, established or professional affiliate. Sitebuilding and management, PPC strategies, Networks compared - yep it's basic to most but it's constantly evolving and advanced articles would be of interest to well experienced readers.
Latest technology for the affiliate and merchant - code, platforms, hosting and hardware reviews and tutorials.
Small ads options that the average affiliate could afford to buy for a single issue
Right price, right content, I'd subscribe too