Re: Does google pose a serious threat to affiliates
To me it's quite obvious that the way Google has been so pro-active and manipulative in this area of late that they are already planning a move to monetise their potential in the affiliate market.
The way you have to look at this is that they are a conglomerate that has taken full advantage of their dominant position in order to swamp every other connected area they have moved into - the next logical step is the affiliate market. It's there for the taking. They have the technology, knowhow and muscle to be able to pull it off.
Answers? I don't have them! But one thing affiliates can do to lessen the effects is to diversify their broadcasting ie make use of as many of the Google alternatives and the many other streams of potential traffic as you can. The sooner this is done the more established your set up will be when it happens.
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john-pp GF
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