[TVIDesign]

Exceptions: Pages should generally not be marked Spam if they provide added value. Added value refers to original or other useful content on the page, regardless of whether there are PPC ads. Examples of content that provides added value include: • Price comparison functionality: Even though the user has to go to another site via the affiliate link to place an order, there is value to have price comparisons right there on the page. • Product reviews: Pages that provide original reviews offer added value. Items that are commonly reviewed are books, electronics, and hotels. • Recipes: Pages that provide recipes offer added value. • Lyrics and quotes: Pages that display lyrics or quotes offer added value. • Contact information: Pages that provide contact information, especially physical addresses and phone numbers, offer added value. • Coupon, discount, and promotion codes: Affiliate pages that provide coupon, promotion, or discount codes for the consumer offer added value.

So, next time you're making a PPC search site about credit cards, make sure you provide a receipe for a cheesecake on the same page, you'll be fine.