Paul, I think I understand better what you mean now sorry, it's been a long day
Just to be clear,
any brand related term for Woolworths covered by eConversions does not overwrite prior affiliate cookies.
eConversions were tasked during the trial with 2 elements;
1. A specific pool of brand keywords including agreed classic misspells and derivations of Woolworths.
2. Pure generic keyword activity.
In this instance there are currently no hybrid or non-inclusive brand misspells in the 'generic' group that could either skew the test or affect prior cookies. I've trawled through this data on both sides and can confirm that.
I agree that in order to avoid confusion any brand related term needs to be included within the brand pool and that this should not just cover the main terms but all derivations. If Woolworths decide to extend the remit for eConversions surrounding brand terms then have no doubt these will be covered and content affiliates will continue to be protected.
Thanks for pushing the point as this additional clarity should be helpful to everyone.
Kind Regards
Mark