Re: Use of long tail keywords in Google Adwords!
The reason is no one is searching for that keyword 
I often find this for long tail keywords. I`ll create a long list of keywords I think might work and things like misspellings etc and then plug them in. After a month, i`ll start to kill the keywords that aren't performing. Probably about 40% of my whole sets of keywords end up with no impressions as they are too long tail.
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