Re: Google Revises Trademark Trigger Policy
Quote:
Originally Posted by tbp
I don't think that would be the case. You are only triggering an ad to display on a competitors keyword, the ad text can't contain the trademark.
|
Hmm interesting, be interesting to hear a legal view on this.
Surely if brand A deliberately bids on brand B (although without mention of Brand B) this is still passing off?
Graham
|