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Hi Graham

I think your are right to exercise caution but I don't think G would have done this without thinking of those implications. Would a brand have to take action against EVERY company that bid on its term and would there be the will to do so? This has been opened up in the US which is a more litigous country than ours and is still in force.

I think they key is that the trademark is not allowed in the text, that is how G avoid the 'passing off' issue.

Simon