[Shane]

bah beat me to it duckman !.. foiled with a scoop yet again lol

was just doing a blog post about it.. this is huge news and as Ducan points out it's going to cause some brands major hassle.. although on the plus side we can all now bid on ASOS and send them to "grubby" comparison pages featuring everyone except them lol..

dodgy affiliates will be already preparing their trademark abuse campaigns

some merchants will be jumping up and down, some with glee, most probably not.. and many with mixed emotions, being caught in the middle of having a strong brand but being able to now advertise against other competitors. but at the same time having them advertise against them.. what they may gain in one hand they'll be paying out in the other..

yet again only google get's richer.. cept some affiliates