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What an interesting return from a Bank Holiday this will be for merchants and agencies as well as affiliates.

Some SEO brand terms will see brand traffic disappear and those who have concentrated on this SEO strategy for the last few years better get those brand terms and derivatives sorted out quick sticks!

And closed brand bidding groups will once again have a large part to play in your search engine strategy and affiliate strategy - depending on the strength of your brand I suppose!

A move in the right direction for affiliate marketing? All of a sudden the value of the industry has risen, significantly. Surely?

Nothing like a bit of excitement on a Friday afternoon.