Re: Google Revises Trademark Trigger Policy
Have just read Jason's blog
Google UK Gives Trademark Triggers The Bullet | One Little Duck - Affiliate Blog
And have a thought. He says 'under these new terms it must be ok for competitors and affiliates to bid on the trademark?'
I don't agree with this fully. I can still have it under the terms of my programme that affiliates cannot bid on trademark term and that is a rule they must abide to, whehter or not google will allow them to. What I can't prevent is say an affiliate for Ann Summers bidding on fig trademark name. Does everyone else have the same understanding?
PS I'm not discussing the virtues of allowing affiliates to bid on your trademark under your scheme, just the principle.
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