[loquax]

But, considering the percentage of traffic that clicks on spots 2,3 and 4 etc

And what's the betting that Google at some point will turn round and say "hold up, results for Figleaves shouldn't be just Figleaves affiliates... lets say only one search result for them and the rest must be a.n.other's"

That would fit with their policy of quality control and providing the searcher with options and better choice.

Jason