[stu-art]

"Click to reveal" is a forced click every day of the week imo.
Even worse are the well known voucher sites who promise codes for merchants who have never issued codes.
I discovered a 'code' for a major merchant of mine that offers £20 off. However, the code does not exist. Forced click - no code - false claim - p*ssed off visitor. And this is on a 'credible' site.

Why bundle every known affiliate link on to a site and trick the visitor into thinking there are codes available if it's not purely to overwrite the cookie?

The networks are very quiet on this.