[KevinEdwards]

Shane,

I think networks have a responsibility to ensure they're giving the best advice after the changes next month - brand bidding carte blanche is clearly not it.

I'm concerned we'll see a return to the bad old days where brand bidding was sold in as a default; an excuse to reap very easy rewards for very little effort

Clearly the discussions have moved on (the issue you raised about last referring cookies a prime example) but we'll not know the true impact until May 5th.

We're having conversations internally to decide upon the best course (indeed whether there should be any course) of action and will endeavour to keep everyone informed of any changes.