[hero]

Originally Posted by getvisible or is it a ploy to deter other affiliates from using the generally avaliable codes by scaring other affiliates into thinking they're exclusive?

you and your conspiracy theories! There's exclusives and there's exclusives. Exclusive to the affiliate channel as a whole and exclusives to a particular affiliate. The latter is easy to spot: "exclusive to Getvisible customers". The former, well, technically they're right to claim that. Lest we forget that merchants also apply the same technique - they segment their d/b, create one promotion and email it to the various segments with different copy but in effect offering the exact same offer promoted as "yours and yours only".

Obviously, claiming exclusivity on a code you have stolen from somewhere else where it indeed was exclusive is a no go.