At Barefruit we work with Tier 1 ISPS in the UK and US to replace error pages with highly relevant useful results. Barefruit does not touch valid domains and only navigates the user to the brand site when the user spells the brand name exactly. For example if a user mistypes:
www.currys.co.u would generate an error. If the user were a customer of a major ISP who works with Barefruit, this syntax error is corrected. Where the user mistypes a web address e.g.
www.currgys.co.uk we show a banner ad for that brand and pay-per-click listings.
Brands that are part of our affiliate programmes protect traffic that would otherwise be lost – either to a dead end (an error page), or via a competitor advertising on the pay-per-click listings.
We bring advertisers high volume, highly qualified traffic which converts well. As affiliate relationships are CPA arrangements, the advertiser only pays when the user transacts - quality risk-free traffic. Barefruit works with over 5,000 worldwide and we pride ourselves on strong relationships with advertisers and affiliate partnerships.
Hani Armstrong
Marketing Director, Barefruit