[D-Mac]

I've just looked on Affiliate Window at the listed conversion rates for Get Lenses and Vision Direct, and they are both 10%. Usiing the data on AW, Get Lenses have an average order value of around £50, and Vision Direct about £100.

So at a quid a click and a more realistic conversion rate of 5%, you are looking at a cost per sale of about £20 on a £50 order. It's pretty normal for Google to get all your profit

You gotta have brand these days.