Thread: Network and Merchants stance on Phorm?
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Old 01-05-08
cclapper cclapper is offline
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  Re: Network and Merchants stance on Phorm?
Why there needs to be any stance?

I see it pretty clearly with 2 options>

1. Any Phorm advertiser (or Phorm itself) signs-up with affiliate networks. The banners from merchants are being served on Phorm publisher websites - that is a network of sites that signs-up to the ad exchange. Every impression needs to be booked and paid for to Phorm just as with any other banner advertising network. If there are any sales throughs these banners then Phorm/Advertiser profits. No stealing of commision just regular advertising. how is it different from any other online marketing channel?

2. Phorm starts to replace affilate links on other sites with its own - how different is it from any other spyware that is already forbidden by all the networks?
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Last edited by cclapper; 01-05-08 at 12:59 PM. Reason: spelling
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