[Elaine]

but perhaps as content affiliates we should take it as a challenge?

it would be nice if pure content affiliates who rely on the organic serps did get more recognition - but then again we do make more money for ourselves rather than lining the pockets of the networks, merchants and google - about 85% of our earnings go in our pocket (and the taxman's ) - so I'll be content to stretch my arm round my head and pat myself on the back