Hello all.
As you are most likely aware, Google changed its policy on the 5th May to allow trademark bidding. Here at Commission Junction we wanted to give it some time to respond to these issues to make sure we are giving our partners the best possible information.
So as soon as the news broke, we invited a group of industry experts (affiliates, agencies, and advertisers) to attend a roundtable where we discussed the changes, we sought advice from our colleagues in the US who dealt with these changes in 2004 and then we put together a guide on how we believe brands and their agencies can optimise this new policy through their affiliate marketing and by working in the most productive ways with affiliates. To download this guide
click here.
If you have any additional feedback and thoughts on this document, please get in touch.
Many thanks,
Jason Baker
Publisher Account Director, UK and Ireland
Commission Junction, A ValueClick Company
Oxford House
180 Upper Richmond Road
Putney, London
SW15 2SH
P: 0208 785 5859
F: 0208 785 5444
E:
jbaker@cj.com
uk.cj.com