[aotagain]

I see the spin is first class:-

"The Phorm Privacy Revolution", making it sound like their primary interest is privacy.
The average punter might even think it was anti-virus/spyware software, not an advertising platform.

That's like a chocolate company sponsoring athletics to associate themselves with healthy activities. But of course a socially responsible company that used to be run by quakers would never do that would they ? ;-)

Yes, I can see the parallels now: "Intercepting browsing and publishing of content is OK as long as it is part of healthy overall protection from privacy invasion"

btw I wonder what mastermind decided to rename the company Phorm ?
I thought the letters Ph were like discovering 666 under someone's hair.