[swifty7]

Hey!

I look after email marketing for mobiles.co.uk alongside affiliates!

There are so many things to consider when thinking about emails, from how much information you gather, to what you actually put in emails, the time you send them and how often you send them. It is very complex.

But for starting out I would recommend that you set up an opt-in page, once you have captured the name and the email, you can then go on to see what exactly they want emails on, so you can capture more information (the more information you have, the more specific you can be when you email them, its pointless sending someone an email on red cars when they only wanted to see blue cars)

The next step would be to design and test your emails in a number of places especially aol, hotmail, gmail, outlook etc. Make sure you dont use spammy words like free.

Then decide when is best to send the email and on what day, i find mondays are not the best, but i usually try and send around midday to catch the people going on lunch, it depends on your customers entirely.

Then look at your results, and keep testing to see which emails work best.

With regards to being marked as spam, you should ALWAYS include an opt-out link, and just really think about the content of your email. You will always get people marking you as spam, and there isnt much you can do about it, but if the ISP's complain, at least you captured lots of information in the first place to prove you are not spamming and that person did register an interest.

Finally (i think) Opt-Outs should always say 'what do you wish to opt-out of?' give them options of what newsletters and email they want to opt-out of and you will find that many dont fully opt out!

I think thats it from me, and i just went over the basics! yikes! if you need any thing else, let me know

Hannah

Mobiles.co.uk