[cookie_monsta]

Basically, you aren't allowed to use the merchants url because it can conflict with their own PPC campaigns, as google only allows a url to be used once in a set of ad's to stop people filling results with the same site.

So you need to use your own url, this can be on an existing site that you have, or you can set up a landing page / site with it's own dedicated domain name.

Thanks tbp
Its been one of those things thats been right in front of my face but I just didn't see it
Don't know why LOL

So I guess this means anyone can brand bid to their hearts content as the merchant has no way of tracking the keyword bidding activity ?