[mattswan]

Hi Guys,

The decision was taken to bring the affiliate channel in line with all other online activity. This is a decision that has been taken by the client and not by Equimedia who are taking over the management of the campaign.

Due to a misunderstanding with the previous agency, the cookie was set to 30 days although it was Petplans understanding that this would be 15 days inline with other channels.

I would like to reiterate that this change is expected to have a minimum impact on sales and will be monitored closely.

We will be working closely with Equimedia to offer incentives and promotions moving forward to improve the campaign even further.

If you would like to discuss this further, please feel free to contact me on the details below.

Kind regards,
Matt