Adwords Negative Matching - 100% perfect?
Hi,
I received a warning from CJ yesterday that I was bidding on a term "xxxxxxx Catalogue" and they gave the main details of the Ad. I cannot reproduce this problem and a second warning results in 50% reversal of commission! The worst of it is that the Ad Group in question is very low performing, so I may just delete it anyway...
Having looked at my Adwords account, there is only 1 keyword against the ad group and it is not "xxxxxxx Catalogue", but does contain the Catalogue term. The xxxxxxx brand term is also included in my Negative Keyword Matching at the campaign level and always has been.
I have sent an email to Google about this issue, but has anyone seen Negative Matching not working as effectively as it should?
Also, there is always the chance that an Ad has been created from another Adwords account (far fetched I know) to implement my account. I asked if CJ had the raw Adwords URL that was used but, unfortunately, they didn't but will try to if it happens again.
It's a big mystery this one, but one I want to get to the bottom of somehow!
Cheers,
Nick
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