[john-pp]

I think you are indeed hungry for more introducers it's just that you're not validating anywhere near enough leads. The advantage to you in doing this? Simple... You utilise the lead in some other way with an added bonus of not having to pay the affiliate.

You can make out to the consumer they haven’t been approved for a payday loan but "how about one of our lovely personal loans?" and then if you don’t write it to your own book you farm it off and/or utilise the lead elsewhere.

Fair enough I suppose, many merchants do this – but we think it’s only fair to reward the affiliate for driving the lead to you in the first place.

That’s why we offer a choice. As we now have 5 merchants on our ping tree we are receiving much better approval rates AND because of that we can offer a true “per submit” option of £3.50 with no rejections (except for dupes/hoax/fraud).

“our affiliates return per lead submitted, is just under £3.”
One of your ex affiliates that is now with us sent 90+ leads to you and 2 were validated – that makes the return about 21p which to be honest doesn’t even cover the PPC!