Am I Really Taking Advantage of Seasonality in Affiliate Marketing? Tuesday, 12.00.

[tinajudic]

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Hi all,

We’ve got a great panel lined up for you on Tuesday - Charlie Ranger (TUI), Tim Jessop (Tesco), Gillian Makepeace (Debenhams) and Zak Edwards (Prezzybox ) will be sharing and discussing their experiences of seasonality within their businesses sectors. With Christmas just around the corner, coupled with the ever-changing financial climate, the session will offer some practical advice and provide a forum for audience interaction.

Do you have a question you wish to pose to the panel? Please post your questions here. Alternatively, you can send questions directly to @tinajudic or tina@found.co.uk.

See you at the Expo!
Tina

[javinder_mn]

nice meeting you all at the expo and some interesting bits to take away from your presentations. I asked about main areas of focus in terms of affiliate contact during 'off peak' seasons, I would appreciate any further feedback on this issue, particularly in terms of keeping affs interested in promoting your offers in the quiet months.

Zak mentioned maintaining and developing the personal relationship which is great, but is there anything you would advise in terms of encouraging more productive gains?

[TJ.]

Hi Javinder

Thanks for the question.

I agree with Zak that maintaining personal relationships where possible is great, although clearly this isn't possible with everyone. So other methods of communication also play a key role; we have a weekly emailed newsletter, updated offer feed and data feeds that keep affiliates up to date with our offers and products.

Tim