Affiliate Marketing
Forum Search


Reply
 
LinkBack Thread Tools Display Modes

  #1 (permalink)  
Old 19-02-08
accelerator's Avatar
Online shopping rocks!
 
Join Date: Nov 2004
Location: England
Posts: 1,153
Thanks: 2
Thanked 2 Times in 2 Posts
accelerator is an unknown quantity at this point
  Post Your Top Affiliate Conversion Tip Here

I thought I'd start a thread for conversion tips, just post your top one here, I'll start:

- Use a bright colour to accent only the (relatively few) things you want the visitor to click on, against a relatively dull page background, so that their eye is drawn to the clickable item.

Please post your contribution.

Many thanks

Accelerator
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #2 (permalink)  
Old 19-02-08
accelerator's Avatar
Online shopping rocks!
 
Join Date: Nov 2004
Location: England
Posts: 1,153
Thanks: 2
Thanked 2 Times in 2 Posts
accelerator is an unknown quantity at this point
  Re: Post Your Top Affiliate Conversion Tip Here

Come on guys, somebody must have one!!!
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #3 (permalink)  
Old 19-02-08
aaclapham's Avatar
Jedi Master
 
Join Date: Dec 2005
Location: Northallerton, North Yorkshire
Posts: 540
Thanks: 0
Thanked 2 Times in 1 Post
aaclapham is an unknown quantity at this point
  Re: Post Your Top Affiliate Conversion Tip Here

Mine is: Don't post your Top Affiliate Conversion Tip on a forum as someone will pinch your idea
__________________
Andrew Clapham - Fashion Blogger.
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #4 (permalink)  
Old 19-02-08
accelerator's Avatar
Online shopping rocks!
 
Join Date: Nov 2004
Location: England
Posts: 1,153
Thanks: 2
Thanked 2 Times in 2 Posts
accelerator is an unknown quantity at this point
  Re: Post Your Top Affiliate Conversion Tip Here

OK, in an effort to get more people to contribute, here's another:

Use heatmaps and eye tracking studies to work out what the most important areas of your page are and make sure you have your key affiliate links there.

Next suggestion please!

Rgds

Accelerator
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #5 (permalink)  
Old 19-02-08
Keith's Avatar
affiliatejedi
 
Join Date: Aug 2003
Location: Richmond North Yorkshire
Posts: 2,042
Thanks: 2
Thanked 0 Times in 0 Posts
Keith seems to know their stuff
  Re: Post Your Top Affiliate Conversion Tip Here

Have a call to action on your page, something to guide your visitors what to do!!

If all else fails Click Here may just work.
__________________
Keith

Internet Marketing Blogs UK all the blogs together in one place (pm for inclusion)
My Blog general ramblings
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #6 (permalink)  
Old 19-02-08
KirstyM's Avatar
Super Member
 
Join Date: Nov 2004
Location: On World Tour!
Posts: 1,123
Thanks: 0
Thanked 0 Times in 0 Posts
KirstyM seems to know their stuff
  Re: Post Your Top Affiliate Conversion Tip Here

Heatmaps etc aside, it's important to actually make sure that the contents of your page turn out to be what your visitors are looking for.

Analyse your weblogs to see what most of your visitors searched on when they arrived, and use Google analytics to see how visitors are responding to yer page.

In short... Keep It Relevant!
__________________
Come Read My Affiliate Marketing Blog.
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #7 (permalink)  
Old 19-02-08
Registered User
 
Join Date: Oct 2007
Posts: 412
Thanks: 0
Thanked 4 Times in 4 Posts
philhancox is an unknown quantity at this point
  Re: Post Your Top Affiliate Conversion Tip Here

Quote:
Originally Posted by Keith View Post
If all else fails Click Here may just work.
Nah, I saw the URL in the bottom of the window and it didn't interest me

Call-to-actions are important though, particularly colours. The most prominent action (buy now) should be the brightest and in your primary colour. Less prominent actions (e.g. continue shopping, more products in this category etc) should be in your secondary or third colour, which should be less prominent.

Also, an important factor is the little tweaks to your site. For example, on one of my sites I have a call-to-action in a white font on a black gradient background. Of course, the background is an image so if it hasn't loaded, the user couldn't actually see the call-to-action! A CSS tweak soon solved that problem, but it's the little things that matter!
__________________
Affiliate manager for TheRetailFactory | Discount Codes | Noob-in-training
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #8 (permalink)  
Old 19-02-08
Registered User
 
Join Date: Feb 2006
Posts: 531
Thanks: 0
Thanked 0 Times in 0 Posts
HarveyC is an unknown quantity at this point
  Re: Post Your Top Affiliate Conversion Tip Here

_blank _blank _blank _blank

(and yes I did write that several times to get up to the 13 characters). Also, hate to say it but discount vouchers)
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #9 (permalink)  
Old 19-02-08
Super Moderator
 
Join Date: Jul 2004
Location: Surrey
Posts: 821
Thanks: 0
Thanked 1 Time in 1 Post
sgpratley seems to know their stuff
  Re: Post Your Top Affiliate Conversion Tip Here

Green call-to-action buttons, not red ones.

Your turn

If you want landing page conversion stuff, best things I've read are as follows:
Future Now's GrokDotCom / Marketing Optimization Blog
includes the tip above...
Large Red Buttons? Oh My!
(sign up to their email list, you won't regret it)

[SherpaStore]
Landing page handbook - pricey, but if your living depends on it, buy it, act on it

Call to action - by Bryan Eisenberg (Author), Jeffrey Eisenberg (Author)
Amazon.co.uk: Call to Action: Secret Formulas to Improve Online Results: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis

<plug>And my very own blog post - aimed at conversion to email sign-ups
The Online Marketing Blog | Building your email marketing list
</plug>
__________________
Stephen Pratley
Shine Marketing Affiliate Programme Management
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #10 (permalink)  
Old 19-02-08
accelerator's Avatar
Online shopping rocks!
 
Join Date: Nov 2004
Location: England
Posts: 1,153
Thanks: 2
Thanked 2 Times in 2 Posts
accelerator is an unknown quantity at this point
  Re: Post Your Top Affiliate Conversion Tip Here

Keep link colour blue as that is what users are expecting.

Next contribution please.
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #11 (permalink)  
Old 19-02-08
hpops's Avatar
Moderator
 
Join Date: Jan 2005
Posts: 862
Thanks: 8
Thanked 1 Time in 1 Post
hpops seems to know their stuffhpops seems to know their stuff
  Re: Post Your Top Affiliate Conversion Tip Here

Breadcrumb menus provide a valuable sense of place and help users quickly understand heirarchy. Provide multiple opportunities to interact per page, but ensure the transaction is the main action
__________________
TotalSearchSolutions now providing Affiliate Management services as well as Search Engine Marketing and optimisation.

www.totalsearchsolutions.co.uk
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #12 (