Thorntons Direct has launched their new affiliate programme on the Select Network. Their newly developed website
www.thorntons.co.uk went live on Thursday 27th July and is already proving popular with chocolate and gifting lovers. In addition to creating a more reliable site, Thorntons have made extensive improvements to the online order process for their customers with a view to increasing the commerciality and effectiveness of the site. They have also ensured the site is more robust and can cope with higher volumes of traffic, in order to eliminate some of the previous issues some affiliates previously experienced.
The new site currently focuses on the Chilled Desert Gallery and the Summer Offer, which gives customers 10% off every purchase over £25 – a great introductory promotion that will be available to you on new and updated banners.
Thorntons Direct are also making significant improvements to the affiliate proposition by offering a new commission structure. The base rate is 8% of sale commission, and a new tiering system will be introduced to reward our top performers. Affiliates can also benefit from a fixed CPA payout if they prefer this model to the % of sale metric
Thorntons Direct also recognise the importance of eye-catching and responsive creative for you to use and are currently implementing a Banner Library enabling you to take your pick of a variety of creative’s and special offers to increase conversion rates and sales values. Thorntons Direct are also open to any ideas you have regarding creative and banners that may help increase the commerciality and responsiveness. Please feed these back to us and we will take your comments on board when developing future creative and special offers.
In the run up to Christmas, Thorntons Direct will be embarking on a national advertising campaign to promote the new brand positioning and strategy which will drive increased interest in the Thorntons Direct brand online. Consumers will be actively searching for your banners, so please get on board with the programme as soon as possible.
If you need any other information or help promoting the Thorntons Direct program please don't hesitate to get in touch. Meanwhile, we will be sending regular updates about forthcoming marketing campaigns and special offers.
Thanks
Nic
nhalford@uk.advertising.com
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