Advance Shopping Search Press Release

[pistol101]

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London, 25th September 2003 - AffiliateFuture.co.uk, the pay-for-performance
advertising network, has today launched a breakthrough shopping search
engine that is set to change the way product searches are displayed. The UK
based service, named Advanced Shopping Search will be made available to
website publishers who are registered as affiliates on
www.affiliatefuture.co.uk and other designated partners.

Benefits for Website Publishers (affiliates)
· Easy comparison of products and prices for consumers
· One-off cut & paste integration.
· Commission earned for every sale generated as a result of the search

The Advanced Shopping Search tool is the first shopping facility to return
individual products, pricing, images and merchant seller of any product
sought - as well as earn commission, for website publishers, for any sales
made. Website publishers looking to increase their site revenue and offer a
premium search facility on their sites will be offered code that can be
easily merged into their site. They can then earn on-going advertising
revenue based on the sales generated and tracked through
AffiliateFuture.co.uk.

The search box facility is designed to improve relevancy for shoppers. When
a search term is entered into the box, a new window will pop up displaying a
results listing. Clicking on a result will provide an in-depth product
description and a direct link to the product page. <a href='http://www.pickthem.com'target='_blank'>click for example</a>

"The rate of return of traditional banner advertising is continuing to
diminish for most advertisers. The knock-on effect of this has been
dwindling income for website publishers carrying traditional advertising."
commented Maz Darvish, CEO of the Internet Business Group. "Our new Advanced
Shopping Search product offers a compelling proposition to both advertisers
and website publishers. Advertisers are able to put their products directly
in front of potential buyers and web site publishers are able to generate
income from sales generated whilst only using up one advertising slot on
their sites."

The new shopping service currently pools products from over 10 online stores
and across a range of over 100,000 products offering electronics and
clothing to gadgets and toys. Powered by a sophisticated engine, all
listings are maintained automatically to produce the latest results and
prevent the risk of broken links; old pricing and disabled images.

Interested website publishers wishing to take advantage of the Advanced
Shopping Search facility should visit the AffiliateFuture.co.uk network and
register. Registration & use of all the facilities, including Advanced
Shopping Search, is free.

Ends


For further information, please contact:

Sandrine Frimpong
Tel: +44 (0) 20 7380 8537
Sandrine@ibg.co.uk


Notes to Editor

About AffiliateFuture.co.uk
AffiliateFuture.co.uk is a leading UK based pay-for-performance advertising
network. Website publishers (affiliates) have a choice of over 120
advertisers covering a vast array of products & services. Launched in
February 2002, the network has experienced rapid growth with thousands of
website publishers carrying pay-for-performance advertising.
AffiliateFuture.co.uk is a division of Internet Business Group plc.

About Internet Business Group PLC
Internet Business Group PLC is a leading advertising, e-commerce &
professional services group. The advertising division consists of
AffiliateFuture.co.uk, the leading pay-for-performance advertising network.

The e-commerce portfolio consists of a network of 10 Sweatband.com branded
sites specialising in various aspects of active sports as well as 3 sites
focused on the leisure market (GadgetHub.co.uk, SimplyPicnic.co.uk &
SimplyMotorSport.co.uk).

The professional services division provides branding, design, software
development & hosting services to a broad range of clients including
Singapore Airlines, Reebok Fitness & Audley Harrison.

Internet Business Group plc is listed on the Alternative Investment Market
of the London Stock Exchange under the symbol 'IBG'. For further press
information, please contact Sandrine Frimpong on 020 7380 8530 or by e-mail:
Sandrine@ibg.co.uk

[loquax]

Pete... this looks a neat feature...

do we have to use it with a search result box.. or is it possible/can we integrate (in an espots kinda way, mate) results into existing pages rather than them appearing as a pop up.

Jason

[pistol101]

Hi Jason,

Yes it will be possible to integrate the results. We are hopefully going to have some pages up on pickthem this week. Will keep everyone posted.

[Marc Gear]

The Advanced Shopping Search tool is the first shopping facility to return
individual products, pricing, images and merchant seller of any product
sought - as well as earn commission

The first?!?!

[Wardy]

Originally posted by Marc Gear
The first?!?!

Well I don't get to use AW's Marc, as I've still not heard back from you after applying and also dropping you an email.

Back to the point of the thread, it's another excellent feature. Like Jason said, being able to display results making them look integrated into our sites would be superb, but I take it this would hopefully be using php and not the javascript like we do for it at the moment?!

Cheers
Wardy

[Jeff]

Pete, you must be really looking forward to seeing your ASS on thousands of websites.
I'll certainly be exposing your ASS to as many people as I can.

[pistol101]

Lol, hopefully we've got the online version of Kylie's ASS!

Don't worry we will have features galore for you all soon.

[Consultant]

Your search is looking a million times better today.