New Merchant Crystal Clear Home Loans

[dazzer]

Tweet

Hi All,

Crystal Clear Home Loans has just gone live with AffiliateFuture.

Crystal Clear Home Loan Affiliate Marketing Scheme.

Crystal Clear Home Loans specialises in helping Homeowners who have credit difficulties to remortgage. Our ideal customer is someone who has under 90% Loan to value (LTV) including their redemption penalties, charges or any secured debt.
Unlike other mortgage brokers, we haven’t tied ourselves into 2 or 3 specific lenders; we have kept a large panel of sub prime lenders to ensure we can offer our customers the best rates available for their circumstances.

This means we are much more likely to be able to help our credit stranded applicants, in turn maximising the probability of a conversion for you.

Our payout is easily one of the highest in this industry sector. We also have an affiliate communication setup whereby you can easily reach Crystal Clear's affiliate manager via phone, email or MSN messenger.

Earn £50.00 per valid lead quotation.
A lead qualifies as valid when the applicant is a UK residential homeowner, has adverse credit, a Loan To Value no higher than 90%, they are looking to remortgage and are contactable within 5 days.
Contact fields are necessary on the online application form. Forms and banners can be designed and customised for affiliates dependant on their performance.
Please note that we do not deal with tenant/non secured loan enquires.

view programme

visit site

[simonb]

Don't you think that £50 is a tiny bit low for an Adverse Remortgage enquiry? The average adverse remortgage enquiry is worth about £200.

I think it's important that affilaties realise that no matter how targetted their marketing is CCHL are only looking for clients looking to remortgage and then only those who have adverse credit history. This is a very small percentage of the mortgage marketplace (<10%) so the majority of enquiries will not fit CCHL criteria. That is why for any mortgage program to work in affiliate marketing it must be able to take and pay out on any type of mortgage enquiry whether is is adverse or prime, remortgage or purchase, first time buyer or buy to let.

I'm not getting at Affiliate Future but there is no point setting unrealistic expectations for the merchant (who we know very well) especially if they have just paid an (albeit quite small) set up fee.

[getvisible]

I wouldn't mind £50 per lead for <10% of the UK mortgage market.

This is where many affiliates go wrong. They focus on the mass market and get a very tiny percentage of it. Other, highly successful, affiliates focus on very niche areas and do it exceptionaly well.

Its horses for courses. Commission rate, market segmentation are just two factors of many that determine a successful affiliate and merchant.

Good luck with both your programs.

[simonb]

I agree but I guess my point is why go for £50 for < 10% of the market place when you can get £200 for < 10% of the marketplace plus an average of £30 for the other 90%.

Where marketting for mortgage leads is different is that even when you try to focus on the niche, no matter how good an affiliate you are you will allways produce the other types of leads which need to be monetised in order to make a profit.

[markpearcy]

Thank you Simon for taking so much interest in our affiliate program.

You seem keen to highlight the fact that adverse remortgage leads should be at a cost of £200, you should be aware that our own average adverse lead cost through leadbay yesterday was £56 and not the £200 you speak of. When you take into account the leadbay 20% commission does this not mean you paid your lead suppliers £44.80 per lead?

Since launching the affiliate on Friday afternoon we have generated a lot of interest and more than covered the (albeit quite small) set up fee. We look forward to working with the many affiliates who have shown interest us and thank those who have supplied many enquiries to us already.

[simonb]

As you know that was heavily skewwed by the fact lead volumes were down massivly as England were playing in a world cup game and also the fact you were bidding on low value leads. The average you quote was only leads you purchased through Leadbay and as we have over 3000 brokers bidding in our system actual average was much higher.

The average adverse remortgage price in Leadbay today is £170 and in the first week of this month was £214. Affiliates can do the maths themselves.

Forgive me for being cynical but I have seen many mortgage programs come and go over the past 2-3 years:

SimpleMortgages4U - http://www.a4uforum.co.uk/showthread.php?t=11390
Mortgage Doctor - http://www.a4uforum.co.uk/showthread.php?t=19515
Savings.com - http://www.a4uforum.co.uk/showthread.php?t=37349
Octopus Mortgages - http://www.a4uforum.co.uk/showthread.php?t=43342
Mortgage Bundles - http://www.a4uforum.co.uk/showthread.php?t=42538

For the last 2 I wrote to the network explaining why the program wasn't going to work. I just don't like to see affiliates waste their time setting up programs that I know can't work.

Of course all this is just my opinon and you should all do your own research but if this program still exists and is doing any volume in 3 months time then I'll be very suprised.

[markpearcy]

Hello,

Coincidentally it's constantly chucked it down on the south coast today, the same day Leadbay rain on our affiliate launch parade.

Let's get the thread back on track and finish off by reiterating just how much we are looking forward to working closely with existing and new affiliates over the coming months.

Crystal Clear Home Loans.