Dear Affiliate,
Not working with Cresta? You’re missing out on a world of opportunity!
Perhaps you’re not aware what a fantastic range of holiday options are available to book online at
www.crestaholidays.co.uk
Firstly, a bit about Cresta…
Cresta Holidays have been organising holidays for 25 years and have an excellent reputation as a specialist tour operator with a loyal customer base – the launch of the current Cresta site at the end of last year has seen a shift in focus of the company’s strategy to build online brand awareness - many offline customers are converting to online, plus attracting new online customers. Cresta have won awards for their consistently high standards, and work with some of the best names in the industry to achieve this... Bridge, Swiss Travel Service, Paris Travel Service, Belgian Travel Service, Amsterdam Travel Service and Tradewinds to name a few…
This communication is designed to educate you on the Cresta Product, but also help you with conversion tips and techniques and show you what you are missing out on.
Reasons to join the Cresta programme:
• Variety of product; tailor-made & package holidays, hotels (villas, apartments, chateaux, Palazzi, castles!), flights (no frills, scheduled, charter), Eurostar, Disney (onsite & offsite properties – book with no frills airline or Eurostar), city, beach, country, ski – from Amsterdam to Adelaide, the Loire Valley to the Grand Canyon!
• Over 3,500 properties in 200 destinations with 15,000 rooms on any night of the year
• Only UK site that scans no frills, schedules & charter flight in one search – from any UK departure point, with or without accommodation – therefore, customers can compare and book the best flight & hotel deals
• Weekly update of all landing pages – news, prices, etc to ensure maximum conversion
• Good relationships with hotels, airlines, Eurostar and Disney – therefore, we have the strongest offers, e.g. Free Eurostar upgrade (out-sold all other tour operators), Buy one get one free city breaks, 1000s free nights and child places
• Inspirational promotions plus unique product differentiate Cresta from competitors
• Option to add extras - excursions, car hire, insurance, etc – you earn commission on the total value of the booking – therefore the more ‘add ons,’ the higher the value and the more money you can earn
So what do Cresta Sell…..?
Top 5 products for conversion:
1.
Eurostar + hotel. (currently the highest converting product on Cresta – not surprising with highly competitive prices combined with special offers)
http://www.crestaholidays.co.uk/anit...?p=SPCEUROSTAR
2.
Hotel Only – to over 200 world wide destinations – book hotels, villas and apartments - (2nd highest converting product)
http://www.crestaholidays.co.uk/anit...sp?p=SPCHOTELS
3.
Scheduled flights operated by all the famous airlines such as British Airways, Monarch, American Airlines, Emirates, Qantas, Singapore Airlines, Virgin Atlantic and many more… (Over 55 Airlines at the last count!!) (3rd highest converting product)
http://www.crestaholidays.co.uk/anit...p?p=SPCFLIGHTS
4.
City Breaks – in over 100 cities in Europe and beyond. (4th highest converting product).
http://www.crestaholidays.co.uk/anit...=SPCCITYBREAKS
5.
Disneyland Resort Paris – specialist product – book onsite or offsite hotels – can choose with no frills flights, scheduled flights or Eurostar.
http://www.crestaholidays.co.uk/anit...sp?p=SPCDISNEY
Flight Only:
Our Flight Only search is very unique in the market place as it searches low cost, scheduled and charter airlines all in one search and presents the cheapest option back. From Paris, Dublin and Rome to Phuket, Dubai and Barbados flights are available from UK regional airports to destinations all over the world. The only UK website that scans no frills, scheduled and charter airlines from any UK departure point in one search – allows customers to compare & book the best deals – includes ryanair, jet2, Easyjet, BA, Lufthansa, air France, Virgin, Emirates and Qantas – feature all worldwide destinations and domestic flights!
Current offers include:
Dubai from £339pp http://www.crestaholidays.co.uk/anit...SPCOFFER_64110
Sydney from £726pp http://www.crestaholidays.co.uk/anit...SPCOFFER_64115
Hotels
1000s of hotels around the world. With fantastic free night offers, free up-grades and much more. With the inclusion of Tradewinds hotels, the average selling price for hotels is extremely high = more commission! Cresta are also great at offering something that little bit different... Over 3,500 properties in 200 worldwide destinations with 15,000 rooms on any night of the year – 1000s free night offers, free kids places – excellent selection of villas, apartments, boutique hotels, chateau, palazzo, etc – extensive range of room types – all hotels meet health & safety requirements (individually checked by Cresta contractors), brilliant locations – city centre, beach, tourist attractions – plus breakfast included at most hotels. Current promotions include:
Italian Palazzi from £45pppn
http://www.crestaholidays.co.uk/anit...SPCOFFER_62180
French Chateau from £35pppn
http://www.crestaholidays.co.uk/anit...SPCOFFER_62183
Irish Castles from £36pppn
http://www.crestaholidays.co.uk/anit...SPCOFFER_62203
Top 10 spa hotels
http://www.crestaholidays.co.uk/anit...SPCOFFER_54073
Kids stay free:
http://www.crestaholidays.co.uk/anit...SPCOFFER_59360
Disney:
Cresta have a great relationship with Disney, allowing them to offer the best deals around – the Explorers Hotel is owned by MyTravel, so Cresta always have the best rates and offers – our best –selling Disney hotel – 3* hotel at 2* prices! Again, Disney bookings have a really high average selling price = high commission payouts. Always lots of fun events to promote. Offers include:
Halloween celebrations prices from £488
http://www.crestaholidays.co.uk/Anit...SPCOFFER_64715
10% off Disney Magic
http://www.crestaholidays.co.uk/anit...SPCOFFER_63641
Disney Events
http://www.crestaholidays.co.uk/anit...SPCOFFER_58760
Family of 4 from £176
http://www.crestaholidays.co.uk/anit...SPCOFFER_54001
City Breaks
Find the most competitively priced city breaks using our ‘Build your own’ search option – we scan no frills, scheduled and charter flights at the same time, returning all results in one search – select the flights and then choose from a wide selection of accommodation – allows customers to find the best deals and book low cost flights with luxury hotels – saving £££s! We even do the hard work for you and let you know on what destinations the best deals are available – updated daily on the daily deals landing page. The Cresta search enables you to search all low cost airlines to your chosen destination in one search so you can easily compare prices and flight times and choose the city break you want.
City break promotions should link to our Daily Deals landing page for best results.
Daily Deals
http://www.crestaholidays.co.uk/anit...SPCOFFER_53831
Eurostar + hotel
With Eurostar growing in popularity and great price deals, plus a wide selection of hotels in Eurostar destinations, this is Cresta’s highest converting product – customers can travel in style from London Waterloo or Ashford International to the heart of Paris, Lille, Brussels, Bruges, Antwerp, Ghent or Disneyland Resort Paris! Choose to upgrade to Leisure Select - quite often a free upgrade!
Eurostar Deals – European cities from £99pp
http://www.crestaholidays.co.uk/anit...SPCOFFER_63331
Eurostar Summer Events
http://www.crestaholidays.co.uk/anit...SPCOFFER_60772
Free Eurostar up-grades
http://www.crestaholidays.co.uk/Anit...SPCOFFER_59026
So, that’s the products out of the way, let’s see how much can you earn?
NEW COMMISSION RATES:
Starting now - until 30th September, everyone will receive higher commission rates. There’s no better time to trial Cresta and watch the £££s roll in! Performance/commission rates will be reviewed for 1st October 2006
City Breaks, Holidays, euro star holidays
(8%)
Hotels
(10%)
Disney
(5%)
Flight Only
(5%)
What the rates mean for you…
Here are the average selling prices for each product and the cash you could be earning going forward:
(Based on 2 passengers per booking, with the exception of Disney = 4 passengers).
•
Hotel Only = £320 = £32 commission
•
City Breaks = £560 = £39 commission
•
Eurostar = £520 = £36 commission
•
Disney = £1160 = £46 commission
•
Flight Only = £220 = £11 commission
What we can do to help...
To help with conversion, the following information is now available via
www.affiliatefuture.co.uk/cresta
• Full Listing of airlines and routes
• Hotels listing data base
• Top 3 hotels for the top 20 destinations
• Top 20 landing pages
• Full List of landing pages (resort/destination level)
Unfortunately Henoo doesn’t include BCT products at the moment (this is something we are hoping to have in the future). In the interim, I suggest that you use the HTML search panel created for you. Visit:
http://www.affiliatefuture.co.uk/cre...fault-html.asp
Help us out and you could earn more commission!
With regards to the search panel, I
am looking for 5 volunteers to trial the search banner on their sites. Any one who commits to the trial for the period of the increased commission (i.e. now – until 30th September), will be allowed to remain on the bonus programme – when the commission reverts back to normal. If anyone is interested in this, please drop me a line
victoria.mcquillan@mytravel.co.uk[/url] with the name of your site and contact details and I’ll be in touch to arrange.
Lastly….
Got something to say? Good or bad, we want to hear from you.
We want your feedback on the Cresta website/its products and services and affiliate programme...
Please email
victoria.mcquillan@mytravel.co.uk - all comments will be looked at and where possible, acted upon.
OK – that’s it. Apologies for the size of this post, but I believe you will find its contents useful.
If there is anything else we can provide for you in terms of sales trends, seasonality info – anything that will help you please let me know.
Thanks and Happy Promoting!
Vicki
Affiliate Programme Manager
MyTravel Group.
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