Dear All,

Well another year has passed and we find ourselves preparing yet again for another January rush. MyTravel.com, has some great offers this January to help you make the most of it, we are going to give you as much “Heads up info” as possible in preparation. This article will cover the following, so get you brain at the ready...

• January Campaigns (on line)
• Conversion tips – top 10 landing pages (flights and package), top 10 destinations booked in Jan 06.(flights and package)
• Incentives.
• Up-date on Enhanced Content.
• Feature’s page up-dates.





January Campaigns



Online:

Main Creative/message "Escape the everyday". We are running the largest online campaign – using this message, with placements on AOL, MSN, Orange, Yahoo etc throughout the month of January.

MyTravel.com online offers and promotions include:

Save £200 per Couple:
http://www.mytravel.com/AniteNextPag...ROMOTION_70968
What's New! :
http://www.mytravel.com/AniteNextPag...ROMOTION_70967
Star Buys:
http://www.mytravel.com/AniteNextPag...ROMOTION_70966
£1 Million Flights:
http://www.mytravel.com/AniteNextPag...ROMOTION_70964
Hotel Free Nights:
http://www.mytravel.com/AniteNextPag...ROMOTION_70963
2 Weeks for the Price of 1:
http://www.mytravel.com/AniteNextPag...ROMOTION_70962
Sun Holidays from £155pp :
http://www.mytravel.com/AniteNextPag...ROMOTION_70961
Ten to Impress:
http://www.mytravel.com/AniteNextPag...ROMOTION_70957
Free Child Places:
http://www.mytravel.com/AniteNextPag...ROMOTION_70959



Conversion Tips:
Start of a new year, January is the busiest month of the year for customers purchasing holidays and flights. www.Mytravel.com is the group leader in flight only sales, accounting for over 55% of all MyTravel.com bookings. To help you decide what to push, please see our top 10 package destinations and top 10 flight only destinations from January 2006.

NB: 70% of all bookings are for the coming summer, 28 % for the current winter season and 2% for the following winter.

Top 10 package destinations booked on www.MyTravel.com in Jan 2006.

1. Tenerife
http://www.mytravel.com/AniteNextPag...ROMOTION_59625
2. Gran Canaria
http://www.mytravel.com/AniteNextPag...ROMOTION_59617
3. Mallorca
http://www.mytravel.com/AniteNextPag...ROMOTION_59504
4. Lanzarote
http://www.mytravel.com/AniteNextPag...ROMOTION_59619
5. Alicante
http://www.mytravel.com/AniteNextPag...ROMOTION_60075
6. Menorca
http://www.mytravel.com/AniteNextPag...ROMOTION_59506
7. Fuerteventura
http://www.mytravel.com/AniteNextPag...ROMOTION_59615
8. Florida
http://www.mytravel.com/AniteNextPag...E,INTRODUCTION
9. Algarve
http://www.mytravel.com/AniteNextPag...ROMOTION_60051
10. Ibiza
http://www.mytravel.com/AniteNextPag...ROMOTION_59502

Top 10 flight only destinations booked on www.MyTravel.com in Jan 2006.

1. Tenerife
http://www.mytravel.com/AniteNextPag...ROMOTION_59683
2. Menorca
http://www.mytravel.com/AniteNextPag...ROMOTION_59682
3. Mallorca
http://www.mytravel.com/AniteNextPag...ROMOTION_59673
4. Alicante
http://www.mytravel.com/AniteNextPag...ROMOTION_59698
5. Gran Canaria
http://www.mytravel.com/AniteNextPag...ROMOTION_59685
6. Lanzarote
http://www.mytravel.com/AniteNextPag...ROMOTION_59691
7. Fuerteventura
http://www.mytravel.com/AniteNextPag...ROMOTION_59693
8. Algarve
http://www.mytravel.com/AniteNextPag...ROMOTION_60286
9. Florida
http://www.mytravel.com/AniteNextPag...ROMOTION_59771
10. Paphos
http://www.mytravel.com/AniteNextPag...ROMOTION_59709





Incentives

• Flight Only - extra 2% paying 5% commission.
• Package holidays – extra 1% paying 4%
• China Holidays- additional £80 per booking.
• “Round the World” holidays - £100 per booking.


Rules and regs: Payable throughout the month of January. Offers can be withdrawn without notice. Commission applicable to bookings made via www.MyTravel.com







Enhanced Content:

The enhanced content project – stage 2, has been further delayed into January. The next stage of this is to include resort level landing pages, complete with hotel offerings and friendly urls. I’ll up-date all in Jan to let you know the new date for release. All new landing pages will redirect from old, so no need to panic about changing them over. I will obviously communicate a full list of the new ones as and when they are ready.





Features Pages (helpful info). www.affiliatefuture.co.uk/mytravel

• Current resort and destination level landing pages.
• Full stock lists
• Interactive search banners
• New creatives to reflect Jan campaigns – available via www.affiliatefuture.co.uk log into your MyTravel account to access.






Ok that’s it for now. I hope you will find this information useful. Please give me a shout if you need further info.

Thank you for all your hard work in 2006 - heres to an equally successful 2007!

Thanks and happy promoting!

Vicki
Affiliate Programme Manager
MyTravel UK