Dear affiliate,

Well another year has passed and we find ourselves preparing yet again for another January rush. Airtours Holidays have a lot going on this January and to help you make the most of it, we are going to give you as much “Heads up info” as possible in preparation. This article will cover the following, so get you brain at the ready...

• January Campaigns (on and off line)
• Conversion tips – top 10 landing pages, top 10 destinations booked in Jan 06.
• Incentives.
• Up-date on Enhanced Content.
• Feature’s page up-dates.





January Campaigns



Off Line:

Main message "Airtours Price Guarantee". There will also be a heavy focus on China (GMTV doing documentary on Airtours China holidays in Jan).


• TV adverts. The campaign starts on Christmas Day right through until the end of March. This massive TV campaign will be featured on ITV1, C4, Channel 5, satellite and cable TV stations and encourages customers to book on the high street at Going Places or through www.airtours.co.uk.
• The Airtours strap line is "you’ll like where we’re going”. The TV campaign is to advertise all the different types of holidays you can have... Family First (for families with young children), Sun centre - ( for families with older children who want activities), Beach Resorts (does what it says on the tin) - Local Flavours (for the more authentic holidaymaker) and The prestige Collection ( a collection of our finest hotels around the world).




Online:

Coverage on all the above, plus….

• Book Online for the lowest Airtours prices guaranteed!
http://www.airtours.co.uk/AniteNextPage.asp?p=HOME
• Summer sun from 155pp
http://www.airtours.co.uk/AniteNextP...ROMOTION_71044
• Star buys
http://www.airtours.co.uk/AniteNextP...ROMOTION_71043
• Free child places
http://www.airtours.co.uk/AniteNextP...ROMOTION_71042
• 1million worth of flight savings
http://www.airtours.co.uk/AniteNextP...ROMOTION_71040
• Buy one week get one free
http://www.airtours.co.uk/AniteNextP...ROMOTION_71037



Conversion Tips:
Start of a new year, January is the busiest month of the year for customers purchasing holidays. New brochures tend to be launched just before or after Christmas. Basically everything sells, with the real volume of bookings coming from beach destinations departing January through to October. Sales prices also hold strongly through January for the summer product as the Late Deals booking period for summer holidays doesn't kick in until April. This heavy booking period continues through February and March.
Another particularly good seller is Ski for the tail end of the winter 0506 season with a real rush of ski 'Lates' holidays being booked in January, departing January through to March.
Winter beach Late Deal holidays for the current season also peak in January.

Top 10 destinations booked on www.airtours.co.uk in Jan 2006.

1.Tenerife
http://www.airtours.co.uk/AniteNextP...FICOFFER_59555
2.Mallorca
http://www.airtours.co.uk/AniteNextP...FICOFFER_59538
3.Florida
http://www.airtours.co.uk/AniteNextP...FICOFFER_59967
4.Gran Canaria
http://www.airtours.co.uk/AniteNextP...FICOFFER_59553
5.Lanzarote
http://www.airtours.co.uk/AniteNextP...FICOFFER_59554
6. Fuerteventura
http://www.airtours.co.uk/AniteNextP...FICOFFER_59552
7. Costa Blanca
http://www.airtours.co.uk/AniteNextP...FICOFFER_59587
8. Menorca
http://www.airtours.co.uk/AniteNextP...FICOFFER_59542
9. Algarve
http://www.airtours.co.uk/AniteNextP...FICOFFER_59496
10. Ibiza
http://www.airtours.co.uk/AniteNextP...FICOFFER_59532



Incentives

• Additional 1% payment on package (medium and short haul) – Applicable to winter 06/07 and summer 07 bookings.
• Flight Only - 5% commission on all flight only bookings.
• China holidays – Bonus payment of £80 per booking.
• £100 for all “Round the World” bookings.

Rules and regs: Payable throughout the month of January. Offers can be withdrawn without notice. Commission applicable to bookings made via www.airtours.co.uk




Enhanced Content:

The enhanced content project – stage 2, has been further delayed into January. The next stage of this is to include resort level landing pages, complete with hotel offerings and friendly urls. I’ll up-date all in Jan to let you know the new date for release. All new landing pages will redirect from old, so no need to panic about changing them over. I will obviously communicate a full list of the new ones as and when they are ready.





Features Pages (helpful info). www.affiliatefuture.co.uk/airtours

• Current resort and destination level landing pages.
• Full stock lists
• Interactive search banners
• New creatives to reflect Jan campaigns – available via www.affiliatefuture.co.uk log into your Airtours account to access.






Ok that’s it for now. I hope you will find this information useful. Please give me a shout if you need further info.

Thank you for all your hard work in 2006 – heres to an equally successful 2007!


Vicki
Affiliate Programme Manager
MyTravel UK