Dear affiliate,

2006 has been a difficult year for Cresta Holidays – with new site launches, enhanced content changes and the many technical issues they have encountered. Well the good news is that Cresta Holidays is well on its way to becoming one of the key players in the City Break and accommodation only market and has seen conversion increases of over 1% over the past 6 months. Not forgetting, Their Flight Only search is very unique in the market place as it searches low cost, scheduled and charter airlines all in one search and presents the cheapest option back. From Paris, Dublin and Rome to Phuket, Dubai and Barbados flights are available from UK regional airports to destinations all over the world.



• January Campaigns (on line)
• Conversion tips – top landing pages and offers
• Incentives.
• Up-date on Enhanced Content.
• Feature’s page up-dates.





January Campaigns

Online:

Main Creative/message –“Free for all”

• Shopping breaks - http://www.crestaholidays.co.uk/anit...SPCOFFER_70575

• City break sale - http://www.crestaholidays.co.uk/anit...SPCOFFER_59168

• Romantic city breaks - http://www.crestaholidays.co.uk/anit...SPCOFFER_70573

• Free Upgrades - http://www.crestaholidays.co.uk/anit...SPCOFFER_70660






Conversion Tips:

Cresta Holidays, have lots of offers – that are traditional high converters.

1. Top 5 Disneyland® Resort Paris Hotels – (based on last year’s figures)

1. Explorers Hotel - http://www.crestaholidays.co.uk/anit...SPCOFFER_51177
2. Disney’s Santa Fe® -
http://www.crestaholidays.co.uk/anit...SPCOFFER_53911
3. Disney’s Sequoia Lodge® - http://www.crestaholidays.co.uk/anit...SPCOFFER_53914
4. Disney’s Newport Bay Club® - http://www.crestaholidays.co.uk/anit...SPCOFFER_53913
5. Disney’s Cheyenne Hotel® - http://www.crestaholidays.co.uk/anit...SPCOFFER_59114

Of which...

• 40% Eurostar package – including park passes
• 40% Flight package - including park passes
• 20% Hotel only - including park passes



2. Eurostar inclusive packages - http://www.crestaholidays.co.uk/anit...SPCOFFER_69257

• Disney’s Hotel Santa Fe® From £199
• Disney’s Hotel Cheyenne® From £209
• MyTravel Explorers hotel From £212

All prices quoted per adult based on the 1 night 2 day package, with a minimum of 2 adults sharing a standard room.



3. Flight Only:

• Scheduled flights operated by all the famous airlines such as British Airways, Monarch, American Airlines, Emirates, Qantas, Singapore Airlines, Virgin Atlantic and many more… (Over 55 Airlines at the last count!!) (3rd highest converting product)
http://www.crestaholidays.co.uk/anit...p?p=SPCFLIGHTS


• Lo-Cost Airlines, such as Easy Jet, Jet 2, Fly Be, BMI Baby, Thomson Fly, Ryan air and German wings.
http://www.crestaholidays.co.uk/anit...p?p=SPCFLIGHTS






Incentives

Cresta Holidays will launch an incentive in January, Details of which are yet to be announced. Watch this space!





Enhanced Content:

The enhanced content project – stage 2, has been further delayed into January. The next stage of this is to include resort level landing pages, complete with hotel offerings and friendly urls. I’ll up-date all in Jan to let you know the new date for release. All new landing pages will redirect from old, so no need to panic about changing them over. I will obviously communicate a full list of the new ones as and when they are ready.





Features Pages (helpful info). www.affiliatefuture.co.uk/cresta

• Current resort and destination level landing pages.
• Full stock lists
• Interactive search banners
• New creatives to reflect Jan campaigns – available via www.affiliatefuture.co.uk log into your Cresta account to access.




Ok that’s it for now. I hope you will find this information useful. Please give me a shout if you need further info.

Thanks you all for you continued support and we look forward to further success in 2007!


Thanks

Vicki
Affiliate Programme Manager
MyTravel UK