Dear affiliate,

Well another year has passed and we find ourselves preparing yet again for another January rush. Going Places, have a lot going on this January and to help you make the most of it, we are going to give you as much “Heads up info” as possible in preparation. This article will cover the following, so get you brain at the ready...

• January Campaigns (on and off line)
• Conversion tips – top 10 landing pages, top 10 destinations booked in Jan 06.
• Incentives.
• Up-date on Enhanced Content.
• Feature’s page up-dates.





January Campaigns



Off Line:

Main message: Going Places Price Beater sale


• Going Places are appearing in the national press over the Christmas period, throughout January and into February promoting the Going Places Price Beater sale. The adverts will also promote the 'Lowest Airtours prices guaranteed' message and each weekend in January will focus on a specific Airtours offer (ill let all know what these are 1 week in advance)
• Newspapers include: Sunday papers (usual suspects) and the daly’s – Mirror/Star/Sun etc.









Online:

• Ten to impress: http://www.goingplaces.co.uk/AniteNe...ROMOTION_70817
• Free Child Places: http://www.goingplaces.co.uk/AniteNe...ROMOTION_70788
• Sun hols from £155: http://www.goingplaces.co.uk/AniteNe...ROMOTION_70779
• 2 weeks for 1: http://www.goingplaces.co.uk/AniteNe...ROMOTION_70793
• Free nights: http://www.goingplaces.co.uk/AniteNe...ROMOTION_70811
• Lowest Airtours price Guaranteed: http://www.goingplaces.co.uk/AniteNe...ROMOTION_70782
• Fly for less: http://www.goingplaces.co.uk/AniteNe...ROMOTION_70815
• Star buys: http://www.goingplaces.co.uk/AniteNe...ROMOTION_70816




Conversion Tips:
Start of a new year, January is the busiest month of the year for customers purchasing holidays. New brochures tend to be launched just before or after Christmas. Going Places is a massive “Package Holiday” site. If you wish to promote flight only, I suggest you use www.mytravel.com – where over 55% of bookings are flights.
The real volume of bookings comes from beach destinations departing January through to October. Sales prices also hold strongly through January for the summer product as the Late Deals booking period for summer holidays doesn't kick in until April. This heavy booking period continues through February and March. www.GoingPlaces.co.uk is a popular channel for Panorama and Manos bookings, and this reflects in the top 10 destinations, baring in mind that Panorama are a North Africa specialists.

NB: 67% of bookings are for the coming summer, 30% for the current winter season and 3% for the following winter.

Top 10 destinations booked on www.goingplaces.co.uk in Jan 2006.

1. Mallorca
http://www.goingplaces.co.uk/AniteNe...ROMOTION_59503
2. Tenerife
http://www.goingplaces.co.uk/AniteNe...ROMOTION_59626
3. Gran Canaria
http://www.goingplaces.co.uk/AniteNe...ROMOTION_59618
4. Fuerteventura
http://www.goingplaces.co.uk/AniteNe...ROMOTION_59616
5. Lanzarote
http://www.goingplaces.co.uk/AniteNe...ROMOTION_59620
6. Tunisia
http://www.goingplaces.co.uk/AniteNe...ROMOTION_59466
7. Algarve
http://www.goingplaces.co.uk/AniteNe...ROMOTION_60052
8. Sharm El Sheikh
http://www.goingplaces.co.uk/AniteNe...ROMOTION_59466
9. Florida
http://www.goingplaces.co.uk/AniteNe...E,INTRODUCTION
10. Paphos
http://www.goingplaces.co.uk/AniteNe...ROMOTION_59665






Incentives

• Package Holidays – Extra 1% commission
• China Holidays - bonus payment £80 per booking.



Rules and regs: Payable throughout the month of January. Offers can be withdrawn without notice. Commission applicable to bookings made via www.goingplaces.co.uk




Enhanced Content:

The enhanced content project – stage 2, has been further delayed into January. The next stage of this is to include resort level landing pages, complete with hotel offerings and friendly urls. I’ll up-date all in Jan to let you know the new date for release. All new landing pages will redirect from old, so no need to panic about changing them over. I will obviously communicate a full list of the new ones as and when they are ready.







Features Pages (helpful info). www.affiliatefuture.co.uk/goingplaces

• Current resort and destination level landing pages.
• Full stock lists
• Interactive search banners
• New creatives to reflect Jan campaigns – available via www.affiliatefuture.co.uk log into your Going Places account to access.




Ok that’s it for now. I hope you will find this information useful. Please give me a shout if you need further info.

Thank you for all your hard work in 2006 – heres to an equally successful 2007!

Thanks

Vicki
Affiliate Programme Manager
MyTravel UK