Dear affiliate,
I
am writing to you to with a few handy hints to help with your January promotions. With each tour operator in the MyTravel Group specialising in different areas, it helps to know just what they a good at! This article will cover the following, so get you brain at the ready...
• January on-line offers.
• Conversion tips – top 10 landing pages, top 10 destinations booked in Jan 06.
• Incentives.
• Up-date on Enhanced Content.
• Feature’s page up-dates.
January Campaigns
Panorama Holidays UK are concentrating on lead in prices for their top selling destinations. Each has specific promotional pages. Lead Ins and urls below.
Online:
•
Intro: Free Kids
http://www.panoramaholidays.co.uk/An...ROMOTION_60727
•
Intro: Kids Clubs
http://www.panoramaholidays.co.uk/An...FICOFFER_60731
•
Tenerife from £212pp
http://www.panoramaholidays.co.uk/An...FICOFFER_70229
•
Ibiza from £187pp
http://www.panoramaholidays.co.uk/An...FICOFFER_70230
•
Tunisia from £149pp
http://www.panoramaholidays.co.uk/An...FICOFFER_70231
•
Greece from 217pp
http://www.panoramaholidays.co.uk/An...FICOFFER_70232
•
Turkey from 221pp
http://www.panoramaholidays.co.uk/An...FICOFFER_70232
•
Lanzarote from £249pp
http://www.panoramaholidays.co.uk/An...FICOFFER_70229
•
Bulgaria from £243pp
http://www.panoramaholidays.co.uk/An...FICOFFER_70232
•
Italy from £288pp
http://www.panoramaholidays.co.uk/An...FICOFFER_70232
•
Israel from 392pp
http://www.panoramaholidays.co.uk/An...FICOFFER_70232
•
Morocco from 261pp
http://www.panoramaholidays.co.uk/An...FICOFFER_70231
•
Gran Canaria from £265pp
http://www.panoramaholidays.co.uk/An...FICOFFER_70229
•
Fuerteventura from £270pp
http://www.panoramaholidays.co.uk/An...FICOFFER_70229
•
Egypt from £351pp
http://www.panoramaholidays.co.uk/An...FICOFFER_70232
Conversion Tips:
Start of a new year, January is the busiest month of the year for customers purchasing holidays. Over 35% of all Panorama bookings are made in January alone. Panorama Holidays is a mainly a “Package Holiday” site, specialising in holidays to Tunisia and North Africa, the canaries and Ski Holidays. If you wish to promote flight only, I suggest you use
www.mytravel.com – where over 55% of bookings are flights (all panorama flight routes are available on MT).
Bookings in January have a higher retail value – as the majority of the bookings are brochure priced holidays for the coming summer – encouraged by the free child places and early booking offers. Late deals are in force however, and some of the best Ski bargains around can be found with Panorama in January.
The top 5 departure airports in Jan are as follows:
1/Gatwick (28.3%) 2/Manchester (20%) 3/Birmingham (12.3%) 4/Glasgow (6.3%) 5/Bristol (4.5%)
NB: 75% of bookings are for the coming summer, 23% for the current winter season and 2% for the following winter.
Top 10 destinations booked on www.panoramaholidays.co.uk in Jan 2006.
1. Tunisia
http://www.panoramaholidays.co.uk/An...FICGUIDE_32393
2. Ibiza
http://www.panoramaholidays.co.uk/An...FICGUIDE_32409
3. Mallorca
http://www.panoramaholidays.co.uk/An...FICGUIDE_32422
4. Sharm El Sheikh
http://www.panoramaholidays.co.uk/An...FICGUIDE_63189
5. Naples
http://www.panoramaholidays.co.uk/An...FICGUIDE_32440
6. Hurghada
http://www.panoramaholidays.co.uk/An...FICGUIDE_63166
7. Agadir/Moroccodir
http://www.panoramaholidays.co.uk/An...FICGUIDE_32408
8. Costa Dorada
http://www.panoramaholidays.co.uk/An...FICGUIDE_32382
9. Djerba
http://www.panoramaholidays.co.uk/An...age.asp?p=HOME
10. Taba
http://www.panoramaholidays.co.uk/An...age.asp?p=HOME
Incentives
• Package Holidays – Extra 2% commission. All destinations and seasons.
Rules and regs: Payable throughout the month of January. Offers can be withdrawn without notice. Commission applicable to bookings made via
www.panoramaholidays.co.uk
Enhanced Content:
The enhanced content project – stage 2, has been further delayed into January. The next stage of this is to include resort level landing pages, complete with hotel offerings and friendly urls. I’ll up-date all in Jan to let you know the new date for release. All new landing pages will redirect from old, so no need to panic about changing them over. I will obviously communicate a full list of the new ones as and when they are ready. Unfortunately, the only landing pages in force for Panorama UK are the travel Guides. Once enhanced content stage 2 is live – they will have a full range of landing pages complete with booking engine.
Features Pages (helpful info).
www.affiliatefuture.co.uk/panorama
• Current resort and destination level landing pages.
• Full stock lists
• Interactive search banners
Ok that’s it for now. I hope you will find this information useful. Please give me a shout if you need further info.
Thanks for all your hard work in 2006 - heres to an equally succesful 2007!
Thanks
Vicki
Affiliate Programme Manager
MyTravel UK
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