Dear affiliate,

I am writing to you to with a few handy hints to help with your January promotions. With each tour operator in the MyTravel Group specialising in different areas, it helps to know just what they a good at! This article will cover the following, so get you brain at the ready...


• January on-line offers.
• Conversion tips – top 10 landing pages, top 10 destinations booked in Jan 06.
• Incentives.
• Up-date on Enhanced Content.
• Feature’s page up-dates.

Don’t forget – Panorama Holidays.ie, are specialists in holidays travelling from Ireland – Cork/Dublin and Belfast. To promote this programme, you will need an Affiliate Future euro account. http://www.affiliatefuture.com/regis...affiliates.asp





January Campaigns


Panorama Holidays Ireland are concentrating on lead in prices for their top selling destinations. Each has specific promotional pages. Lead INS and urls below.



Online:

Summer 2007 from 169 euro
http://www.panoramaholidays.ie/Anite...ROMOTION_70979

Madeira from 259 euro
http://www.panoramaholidays.ie/Anite...FICOFFER_66725

Egypt from 465 euro
http://www.panoramaholidays.ie/Anite...FICOFFER_60862

Ski Italy from 375 euro
http://www.panoramaholidays.ie/Book/...=0&s=340302721


Ski France from 354 euro
http://www.panoramaholidays.ie/Book/...=0&s=340302721





Conversion Tips:
Start of a new year, January is the busiest month of the year for customers purchasing holidays. Over 35% of all Panorama bookings are made in January alone. Panorama Holidays is a mainly a “Package Holiday” site, specialising in holidays to Tunisia and North Africa, the canaries and Ski Holidays. Departures from Cork and Dublin are only available via www.panoramaholidays.ie

Bookings in January have a higher retail value – as the majority of the bookings are brochure priced holidays for the coming summer – encouraged by the free child places and early booking offers. Late deals are in force however, and some of the best Ski bargains around can be found with Panorama in January.


Panorama Holidays Ireland, mostly share the same trends as Pan UK, except for the Jan split.
It is clear that customers in Ireland are still looking for winter late deals in Jan (as the bookings account for almost half of all the sales)

NB: 57% of bookings are for the coming summer, 43% for the current winter season.

Top 10 destinations booked on www.panoramaholidays.ie in Jan 2006.

1. Lanzarote
2. Algarve
3. Tunisia
4. Madeira
5. Majorca
6. Tenerife
7. Zakynthos
8. Sharm El Sheikh
9. Gran Canaria
10. Milan





Incentives

• Package Holidays – Extra 2% commission. All destinations and seasons.



Rules and regs: Payable throughout the month of January. Offers can be withdrawn without notice. Commission applicable to bookings made via www.panoramaholidays.ie




Enhanced Content:

The enhanced content project – stage 2, has been further delayed into January. The next stage of this is to include resort level landing pages, complete with hotel offerings and friendly urls. I’ll up-date all in Jan to let you know the new date for release. All new landing pages will redirect from old, so no need to panic about changing them over. I will obviously communicate a full list of the new ones as and when they are ready. Unfortunately, the only landing pages in force for Panorama Ireland are the travel Guides. Once enhanced content stage 2 is live – they will have a full range of landing pages complete with booking engine.







Features Pages (helpful info). http://www.affiliatefuture.co.uk/panoramaireland/

• Current resort and destination level landing pages.
• Full stock lists
• Interactive search banners






Ok that’s it for now. I hope you will find this information useful. Please give me a shout if you need further info.

Thanks

Vicki
Affiliate Programme Manager
MyTravel UK