Dear affiliate,
Direct Holidays have launched a heavy marketing campaign and combined with low prices, great commercial offers and an exciting competition mechanic, this means big opportunities for affiliates to increase their commission earnings - by coordinating their campaigns with Direct Holidays. We have some great offers this January to help you make the most of it; we are going to give you as much “Heads up info” as possible in preparation. This article will cover the following, so get you brain at the ready...
• January Campaigns (on line)
• Conversion tips – top 5 landing pages (flights and package), top 15 destinations booked in Jan 06.(flights and package – by product))
• Incentives.
• Up-date on Enhanced Content.
• Feature’s page up-dates.
January Campaigns
Main message: "wave goodbye to the travel agent, say hello to cheaper holidays"
- £4 million spend
- Advertising across the UK via TV, radio and press
- Online display and PPC campaigns
- High volume postal direct mail throughout January -- more than 2.5 million households mailed!
- Regular, targeted outbound e-mail
- On-site promotion of prices and offers
Direct Holidays £4 million Christmas marketing campaign has just kicked off. The marketing campaign encompasses TV, radio, press, direct mail and online and runs from 22 December 2006 to 31 January 2007.
The campaign promotes the Direct Holidays "wave goodbye to the travel agent, say hello to cheaper holidays" proposition, backed up by huge commercial offers on summer holidays.
Online: Mirroring the offline campaigns, the website will also feature an online competition to encourage e-mail registration and repeat visits to the DirectHolidays.co.uk website: there's one holiday to be won every day in January - 31 holiday prizes in all!
.
Direct Holidays.co.uk online offers and promotions include:
Summer 2007 - Save up to £350
- SAVE £150 guaranteed on every Summer 2007 holiday
http://www.directholidays.co.uk/Anit...FICOFFER_70715
- plus adult savings of up to £200 per couple
http://www.directholidays.co.uk/Anit...FICOFFER_70707
- plus guaranteed free child places
http://www.directholidays.co.uk/Anit...FICOFFER_70714
- plus Tiny £1 deposit (per person)
http://www.directholidays.co.uk/Anit...FICOFFER_70706
Live from 22 December. All offers end 31 January.
Wintersun 2006/7 - Spring Specials
- Single Parent Offer
http://www.directholidays.co.uk/Anit...FICOFFER_70982
- plus Half Price Insurance
http://www.directholidays.co.uk/Anit...FICOFFER_70980
- plus FREE child places
http://www.directholidays.co.uk/Anit...FICOFFER_70981
- plus low deposit - just £30 per person
http://www.directholidays.co.uk/Anit...FICOFFER_70977
Live from 22 December. All offers end 31 January.
Reduced prices on Last Minute Holidays
- Prices from £139pp
- Fully inclusive pricing - no hidden extras
- Prices are deep-linked to maximise conversion
Conversion Tips:
Top5 summer 2007 destinations:
1. Majorca
http://www.directholidays.co.uk/Anit...FICOFFER_61780
2. Costa Dorada
http://www.directholidays.co.uk/Anit...FICOFFER_61748
3. Tenerife
http://www.directholidays.co.uk/Anit...FICOFFER_61790
4. Cyprus
http://www.directholidays.co.uk/Anit...FICOFFER_61754
5. Gran Canaria
http://www.directholidays.co.uk/Anit...FICOFFER_61763
Top 5 Flights
http://www.directholidays.co.uk/Anit...p?p=FLIGHTONLY
1. Majorca
2. Menorca
3. Tenerife
4. Gran Canaria
5. Lanzarote
Top 5 Tropical destinations
1. Florida
http://www.directholidays.co.uk/Anit...E,INTRODUCTION
2. Mexico
http://www.directholidays.co.uk/Anit...E,INTRODUCTION
3. Dominican Republic
http://www.directholidays.co.uk/Anit...E,INTRODUCTION
4. Goa
http://www.directholidays.co.uk/Anit...E,INTRODUCTION
5. Egypt
http://www.directholidays.co.uk/Anit...E,INTRODUCTION
Incentives
For the affiliates that make the best use of this opportunity, there's a special bonus of two magnificent Maldives holidays - the first is a draw, with every affiliate booking counted as an entry; the second is a prize for the "most improved" affiliate (based on conversion from 1st January to 1st February 2007).Winners will be announced in Feb.
Enhanced Content:
The enhanced content project – stage 2, has been further delayed into January. The next stage of this is to include resort level landing pages, complete with hotel offerings and friendly urls. I’ll up-date all in Jan to let you know the new date for release. All new landing pages will redirect from old, so no need to panic about changing them over. I will obviously communicate a full list of the new ones as and when they are ready.
Features Pages (helpful info).
www.affiliatefuture.co.uk/DirectHolidays
• Current resort and destination level landing pages.
• Full stock lists
• Interactive search banners
• New creatives to reflect Jan campaigns – available via
www.affiliatefuture.co.uk log into your Direct Holidays account to access.
Ok that’s it for now. I hope you will find this information useful. Please give me a shout if you need further info.
Thanks for all your hard work in 2006 – heres to an equally successful 2007!
Thanks
Vicki
Affiliate Programme Manager
MyTravel UK
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