If you want to pay for the traffic then use Google AdWords and/or Yahoo, MSN etc.
If you want free traffic then it's all down to SEO. If you're unfamiliar with optimisation then I'd suggest you use this forum and search for seo tips on the various SEs.
It's hard to comment on the £200 without knowing more info. However, the following equation may help ( and I'm sure be disputed by my fellow affiliates ) ..
4,000 uv per month = 48,000 per year
48,000 uv x 2% ( a reasonable ctr? ) = 960 clicks earning commission
960 x £5 ( average earnings ) = £4800 total earnings
Obviously insert other figures for an alternative figure.
Note ..
uv = unique visitors
ctr = click thru rate
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