Affiliate Future, Adwords and Analytics

[cclayton]

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Hi All,

I am still learning at this so please bare with me... Is it possible to see which adwords are converting to sales with merchants in Affiliate Future programs? I run adwords and use Google Analytics and want to know which marketing campaign is bringing in the results and which arent... any ideas?

Thanks!

[tbp]

This is one i`ve been thinking about myself, as I now have campaigns from Adwords, MSN and Yahoo sending traffic to one site, and need to know which ones are making the sales.

I don't think theres a way to do it with Analytics, as you don't have enough control (although if anyone knows otherwise please let me know!).

My idea to do it was to have a url parameter for the target url for each campaign eg

http://www.mysite.co.uk/index.php?campaign=adwords

Then, on the landing page, you would grab the campaign variable and put it in a cookie or session variable.

I would then use this data to dynamically build affiliate links, to fill in the tracking part of the url eg

http://scripts.affiliatefuture.com/AFClick.asp?affiliateID=xxxx&merchantID=xxxx&programmeID=xxx&mediaID=0&tracking=*campaign*&url=http://www.merchantsite.co.uk/

This *tracking* variable should then be carried through the merchants network and attributed to the sale, so you should be able to see it when you look at your list of sales in the networks backend.

I haven't actually tested this, its only what i`ve come up with in my head, and plan to implement it this week, but I can't see that it wouldn't work.

[pistol101]

Lots of affiliates already do this, you simply carry the information through to our tracking code in the tracking= functions. You may want to start storing additional information in your own cookies, for example not everyone will click out on your site on the first visit and may come back again.